Now GMG’s cards are in thousands of stores across the U.S. GMG uses Incomm - which does a huge business in currency cards of all kinds - for its card activations. In the game market, one of the pioneers was Nexon America, a division of a Korean game publisher, which launched game currency cards in partnership with Incomm for its free-to-play Maplestory game. The cards are activated with a code at the cash register, so they can’t be stolen very easily. Retailers like the game currency cards because it gives them a way to cash in on online games in a way they couldn’t before. Now iTunes cards generate hundreds of millions of dollars in revenues. The idea took off and spread through most retailers. In 2004, he helped broker a deal to sell iTunes gift cards at Target stores with Incomm. Pechmann, hired in 2007, was a key player in getting the gift card market off the ground. The company’s team includes Jeff Mickeal, a former Yahoo veteran who is chief operating officer and chief financial officer, and Tim Pechmann, president and a former head digital entertainment buyer at Target.
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